始祖鸟是只什么鸟？

Group 1 - The recent incident involving Arc'teryx and Cai Guoqiang has sparked public outrage [1] - A Chinese new consumer brand aimed for a brand upgrade by 2025, focusing on globalization, luxury, and technology with a budget of 20 million [2] - The brand proposed a collaboration with Cai Guoqiang for a fireworks show, which would span six months and include live streaming, short videos, and co-branded merchandise [3] Group 2 - Cai Guoqiang declined the collaboration due to a fully booked schedule, a high fee starting at 10 million, and unfamiliarity with the brand [5][7] - Cai Guoqiang is a rare asset in the market, capable of fulfilling the brand's three key attributes [8] - His recognition and artistic background make him irreplaceable for brands seeking to convey a strong image [10][11] Group 3 - High-end brands like LV and Uniqlo have profit margins of 70% and 50% respectively, while lower-end brands like Pinduoduo have only 5% [14] - Luxury brands invest heavily in collaborations with top artists and designers to create memorable experiences, which justifies their high price points [15][18] - Arc'teryx, positioned as a luxury outdoor brand, struggles with brand management, which is a fundamental issue for its parent company, Anta [19][20] Group 4 - Anta's strategy of acquiring foreign brands has proven successful, with Fila being a notable example that turned profitable after its acquisition [26][30] - The acquisition of Amer Sports, which includes Arc'teryx, was a significant move for Anta, marking the largest merger in the Chinese sports industry [31][32] - Anta's market value remains strong, often ranking as the top sports brand in China [33] Group 5 - The challenge for Chinese brands lies in effectively building a brand identity that resonates with consumers [34][35] - Anta's marketing strategy initially positioned Arc'teryx as a luxury brand, but the company faces difficulties in maintaining that image [38] - The recent controversial event has raised questions about the brand's commitment to its values and the environmental impact of its activities [51][53]