“镂绘奔驰・京彩同行”联名艺术展在京开幕，中西文化共谱新章

Core Viewpoint - The exhibition "Carved Mercedes: Colorful Journey in Beijing" merges traditional Chinese art with modern automotive design, showcasing a cultural dialogue inspired by the ancient text "Shan Hai Jing" [1][3]. Group 1: Exhibition Overview - The exhibition is inspired by the ancient Chinese text "Shan Hai Jing" and features works by renowned contemporary artist Lu Xue, who is the president of the Chinese Paper-Cutting Association [3]. - It marks the first time that carved art has been applied to the body of a Mercedes vehicle, breaking traditional artistic presentation forms [3]. - The exhibition includes three thematic series: "Mythical Beasts," "Plants," and "Mountains," inviting legendary creatures from "Shan Hai Jing" to engage with contemporary audiences [3]. Group 2: Cultural Significance - The collaboration represents an important attempt by Mercedes to localize its brand culture and deepen emotional connections with the audience [4]. - The exhibition has received positive feedback from cultural figures, highlighting the fusion of Chinese craftsmanship and Western industrial civilization as a significant cultural exchange [9]. - It serves as an innovative model for the living inheritance of intangible cultural heritage and the localization of international brands [9]. Group 3: Artistic Experience - The exhibition features a special recitation of the poem "Shui Diao Ge Tou," enhancing the Eastern aesthetic experience [12]. - Attendees can experience the dynamic representation of mythical beasts on the vehicle surfaces and the harmonious integration of plant patterns with automotive curves [12]. - The exhibition aims to convey a cultural message that tradition is never far away and can resonate with contemporary times through modern mediums [12].