复旦大学许闲:四支柱支撑保险业进入新一轮黄金发展期
2 1 Shi Ji Jing Ji Bao Dao·2025-09-23 08:34

Core Insights - The insurance industry in China is entering a "golden development period," providing a historic opportunity for insurance agents to transition into professional "consultants" [1][2] - The report identifies four main pillars supporting this golden period: regulatory policies, demographic changes, customer awakening, and economic trends [2][3] Industry Transformation - The insurance industry is shifting from a focus on rapid growth to a quality-driven approach, emphasizing high-quality development over mere speed [4][5] - The number of insurance agents has decreased from over 9 million to approximately 2 million, necessitating adjustments to maintain service quality and reach [6] Key Opportunities - The industry must leverage technological advancements, particularly in AI and big data, to enhance operational efficiency and customer service [6] - Protecting consumer rights is crucial, as the awakening of customer awareness presents an opportunity for better product offerings and service quality [6] Product and Channel Evolution - The shift from traditional life insurance to dividend insurance is driven by changing market conditions and consumer preferences, particularly in a low-interest-rate environment [7][8] - The implementation of agent classification and "reporting and operation integration" policies is fostering a more professional and sustainable insurance sales environment [9] Future Directions - Insurance agents need to enhance their professional capabilities, including understanding industry value, product knowledge, and service skills [10] - Companies should focus on building a robust recruitment and training system for agents, ensuring they have clear career advancement paths and access to resources [10][11] Conclusion - The insurance industry must maintain confidence and adhere to professional and long-term perspectives to fully capitalize on the golden development period [11]