从产品出口到AI生态，万兴科技全球化破局丨中企出海记

Core Viewpoint - The article highlights the global expansion strategy of Wankang Technology, emphasizing its evolution from product export to localized operations and now to AI-driven innovation, leveraging technology and user engagement to capture international markets [1][2][3]. Group 1: Company Background and Strategy - Wankang Technology was established in 2003 with a focus on overseas markets, driven by insights into the global software landscape and the advantages of mature intellectual property protection and online payment infrastructure [2]. - The company has undergone three strategic phases: product export (2003-2010), localization (2011-2018), and AI innovation (2019-present), achieving significant revenue growth from millions to billions [3]. Group 2: Market Positioning and Product Strategy - In market selection, Wankang Technology prioritizes sectors with low marginal costs and high replicability, focusing on IT and digital creative industries [4]. - The company employs a user-centered approach to product positioning, utilizing localized insights to create differentiated products that cater to cultural differences and user needs [4]. Group 3: Marketing and Promotion Strategies - Wankang Technology adopts a global operation philosophy with diverse and localized marketing strategies, including search engine optimization, influencer marketing, and social media campaigns, covering over 200 countries [5]. - The company implements differentiated marketing strategies for various language markets, accelerating its presence in non-English speaking regions [5]. Group 4: Challenges and Solutions - The core challenge of localization is addressed by understanding local markets, building local teams, and enhancing compliance and marketing efforts to overcome cultural differences [6]. - To compete effectively, Wankang Technology focuses on technology-driven innovation and rapid response mechanisms to ensure product and brand synergy [6]. Group 5: Research and Development Focus - The company emphasizes independent research and development, covering the entire software development cycle from market analysis to dynamic optimization, while collaborating with leading firms like Microsoft and Huawei [8]. - Key R&D investments are directed towards the innovation and upgrade of AIGC digital creative software products, including the launch of the Wankang Tianmu multimedia model 2.0 [8]. Group 6: Future Strategic Planning - Wankang Technology aims to capitalize on the global creator economy, projected to reach $2.71 trillion by 2037, with a dual-driven strategy focusing on mature markets and emerging regions [9]. - The company plans to enhance its product line by leveraging a "platform + creator" model, promoting diverse creative software applications to lower creation barriers and drive efficient creativity [9]. Group 7: Industry Outlook - The trend of Chinese creative software companies going global is accelerating, with opportunities outweighing challenges, as evidenced by a projected increase of over 10,000 new cross-border creative software companies by 2025 [10]. - Key focus areas for overseas expansion include AI applications, gaming, and short dramas, with emerging markets like Southeast Asia and South Korea gaining attention [10].