上海今年已查办直播电商相关案件50件

Core Points - The State Administration for Market Regulation held a press conference on September 23, announcing six typical cases of live e-commerce violations, including two from Shanghai related to false marketing [1] - Shanghai has intensified its monitoring and regulatory efforts in live e-commerce, having investigated 50 related cases this year [1] - A comprehensive regulatory mechanism covering monitoring, handling, and co-governance has been established in Shanghai to promote standardized development in the live e-commerce industry [1] Regulatory Measures - Shanghai is promoting cross-departmental comprehensive regulatory reforms for online live marketing, involving over ten departments such as cybersecurity, commerce, public security, taxation, and communication management [1] - Sixteen categories of regulatory matters have been identified through data sharing and law enforcement collaboration, forming a regulatory synergy [1] - Joint inspections of key platforms and live streaming rooms have commenced since September [1] Risk Management - Regular "health checks" are conducted on major live streaming platforms focusing on merchant qualifications and content review [1] - Complaints, public opinion, and regulatory data are integrated to accurately identify risks, leading to the guidance of platforms in rectifying 49 risk issues through administrative guidance [1] Digital Regulation - Exploration of new digital regulatory pathways includes encouraging key platforms to develop collaborative governance systems for real-time reporting of live streaming data [2] - Third-party organizations are being introduced to utilize technologies such as artificial intelligence and blockchain for monitoring and spot checks [2] - A closed-loop mechanism for monitoring, dispatching, handling, and feedback has been established, significantly improving the efficiency of addressing illegal activities in live streaming [2]