Xin Jing Bao·2025-09-23 09:57Core Viewpoint - The article highlights the proactive measures taken by Zheshang Bank to enhance financial education and consumer protection, particularly focusing on fraud prevention during the "2025 Financial Education Promotion Week" from September 15 to 21 [1][15]. Group 1: Online Initiatives - Zheshang Bank launched the "Zheshang Bank Consumer Protection and Anti-Fraud Laboratory" live stream, targeting high-fraud scenarios in campuses, counties, and communities, using engaging formats like experiments and situational performances to explain scams [2][4]. - The live stream attracted 151,000 viewers and received over 559,000 likes, indicating a strong engagement and active sharing of anti-fraud knowledge among the audience [2][4]. - The bank also produced a series of entertaining short videos to simplify complex financial concepts, reaching 69,600 viewers [4]. Group 2: Offline Activities - Zheshang Bank organized various offline activities to cater to different demographic needs, including a financial knowledge flash event at Hangzhou Xiaoshan International Airport, providing travelers with bite-sized financial information [5][7]. - Specific initiatives were designed for elderly individuals, such as DIY workshops to help them recognize common scams related to retirement investments and health products [7]. - Interactive exhibition areas were set up in Shenzhen to educate customers on identifying fraudulent messages and using the National Anti-Fraud Center APP [9]. Group 3: Community Engagement - The bank's "Hundred-Thousand-Ten Thousand" initiative has mobilized financial advisors and volunteers to conduct financial literacy activities in rural areas, collaborating with local governments and institutions [11][12]. - Events like the "Anti-Fraud Garden Party" in Zhoushan and interactive games in rural communities were organized to teach residents about fraud prevention in an engaging manner [12]. - The overall approach transformed financial education from passive listening to active learning, making it more accessible and effective for the public [15].