Zhi Tong Cai Jing·2025-09-23 10:00Core Insights - The global automotive display panel shipment is projected to reach approximately 120 million units in the first half of 2025, reflecting a year-on-year growth of 5.6%, with the front-mounted market contributing significantly at 88.5% [1] - The automotive industry is experiencing a slowdown in overall sales growth, which is limiting the substantial increase in demand for automotive display panels, yet the demand for diversified and high-end displays in smart cockpits continues to drive market stability [1][6] - The competitive landscape in the automotive display panel market remains intense, characterized by a concentration of leading players and clear tier distinctions, with BOE and Tianma leading the first tier [1][2] Company Summaries - BOE: As a leading player in the display industry, BOE's shipments reached approximately 21.6 million units in the first half of 2025, marking an 8.2% increase year-on-year, capturing 18.1% of the global market share. The company is actively expanding its product matrix across various display technologies [1][4] - Tianma: With a focus on automotive display business, Tianma's shipments totaled around 21 million units, reflecting a significant year-on-year growth of 24.7%. The company has established a strong foothold in the mid-sized display market and is expanding into new applications [2][4] - AUO: After acquiring BHTC, AUO is transitioning from a single panel supplier to a comprehensive cockpit display solution provider. In the first half of 2025, AUO's shipments reached 12.4 million units, with a year-on-year growth of 6.5% [3][4] - LG Display: LG Display shipped approximately 9.7 million units in the first half of 2025, leveraging its expertise in LTPS LCD and OLED technologies to maintain a presence in the high-end automotive display market [3][4] - Japan Display (JDI): JDI faced significant challenges, with shipments declining to 8.9 million units in the first half of 2025, impacted by financial difficulties and intense market competition [3][4] Market Outlook - The automotive display panel market is expected to experience a "short-term demand pulse growth" alongside "long-term development uncertainties." The overall shipment for 2025 is projected to grow by 4.0%, reaching 240 million units [6] - In 2026, the automotive market is likely to face constraints from policies, consumer behavior, and supply chain issues, leading to a slowdown in growth and structural optimization [6] - Manufacturers are advised to be cautious of "passive capacity expansion" risks, as blind expansion to meet short-term demands could lead to inventory buildup and price wars [6]