东阿阿胶李庆川：中医药出海要 “用科学说话，以责任扎根”

Core Insights - The forum "Phoenix Bay Area Finance Forum 2025" held in Guangzhou focused on the theme "New Pattern, New Path" and gathered global elites from politics, business, and academia to explore development opportunities amidst changing circumstances [1] Company Initiatives - The Vice President of Dong'e Ejiao Co., Ltd., Li Qingchuan, emphasized the increasing global recognition of traditional Chinese medicine (TCM), which has spread to 196 countries and regions, enhancing cultural exchange [3] - Dong'e Ejiao has established an overseas marketing center in Hong Kong and is actively expanding into strategic markets such as Indonesia and Australia, driven by business growth and cultural dissemination [3] Key Strategies for Global Expansion - Academic Research: The company aims to solidify its brand foundation through scientific research, highlighting a recent achievement where its product "Fangpian Ejiao Jiang" received a special award at the American Society of Clinical Oncology 2024 Annual Meeting, marking a historic participation of traditional Chinese medicine [4] - Cultural Promotion via Media: In collaboration with Phoenix Satellite Television, Dong'e Ejiao is launching a large-scale international cultural project titled "Four Seas TCM," which includes documentaries and online content, already filmed in 12 countries, set to be released in November [5] - Social Responsibility: In Indonesia, a key market with annual sales of approximately 40 million RMB, Dong'e Ejiao's products are widely used for dengue fever treatment. The company engages in various charitable activities, enhancing local consumer trust [6]