杨艳彬首次跨界新茶饮，《一饭封神》后联名茶百道热销90万杯

Core Insights - The popular variety show "Yi Fan Feng Shen" recently concluded, and the runner-up, chef Yang Yanbin, launched his first co-branded beverage, which sold nearly 900,000 cups shortly after its release [1][3]. Company Collaboration - Yang Yanbin collaborated with the leading new tea brand, Cha Bai Dao, to introduce a series of beverages featuring "rich milk tea" called "Palace Salty Cheese" and "Thousand Eye Salty Cheese" [1][3]. - This collaboration marks Yang Yanbin's first cross-industry partnership with a new tea brand after his appearance on "Yi Fan Feng Shen" [3]. Product Reception - Consumers who tasted the beverages described them as reminiscent of "drinking a piece of melt-in-your-mouth light cheesecake" and expressed surprise at being able to enjoy drinks crafted by a Michelin chef at Cha Bai Dao [3]. - Yang Yanbin emphasized the unique flavor profile of the drinks, combining specially crafted salty cheese with high-quality tea, and recommended a specific tasting method to enhance the experience [3]. Background Information - Yang Yanbin, born in 1993, is the head chef of the Michelin one-star restaurant "Fu Man Lou" in Chengdu and was awarded the "Young Chef Award" in the 2024 Chengdu Michelin Guide [3]. - Both Yang Yanbin and Cha Bai Dao share a common origin in Chengdu, and Cha Bai Dao has a significant tea production base in Yang's hometown of Fujian, covering over 6,000 square meters [3].