Apple(US:AAPL) Xi Niu Cai Jing·2025-09-23 10:18Core Insights - Apple has confirmed that the upcoming iPhone 17 series and iPhone Air have camera imaging issues, specifically under direct bright LED lighting, which may result in black squares and white curves in photos [2] - Apple described the issue as "extremely rare" and has identified a technical solution, planning to address it through a software update, although the timeline for this update remains unspecified [2] Sales and Market Performance - Pre-sale data for the iPhone 17 series indicates that reservations have surpassed 4 million units, setting a new historical record [2] - Third-party platforms have begun offering price subsidies, with some models seeing actual transaction prices reduced by nearly 1,000 yuan compared to official pricing [2] Production and Market Share - According to global smartphone production data for Q2 2025, Apple's production volume is 46 million units, reflecting a 9% quarter-over-quarter decrease, suggesting a potential slowdown in market demand [2] - Apple maintains a leading position in the global high-end smartphone market with over 62% market share, but its ranking in the Chinese market has dropped to sixth place [2] - The high-end market is increasingly competitive, with domestic manufacturers leveraging differentiated advantages such as foldable screens and self-developed chips, which are squeezing Apple's market share [2] - Analysts note that Apple's main models have limited functional upgrades, failing to effectively stimulate replacement demand, leading to moderate expectations for shipment growth [2]