SANYUAN(SH:600429) Di Yi Cai Jing·2025-09-23 10:40Core Insights - The article highlights the launch of "Sanyuan Beijing Fresh Milk," emphasizing its local attributes and the importance of brand differentiation in a competitive market [1][3][9] Group 1: Product Launch and Features - Sanyuan launched the upgraded "Sanyuan Beijing Fresh Milk" on September 20, 2025, focusing on local production and same-day delivery [1][3] - The new product features an increase in protein content from 3.0g to 3.5g per 100ml and utilizes a low-temperature sterilization process that enhances nutritional components significantly [4][5] Group 2: Market Context and Consumer Trends - The domestic dairy market is entering a phase of stock competition, with consumers shifting from "drinking milk" to "drinking good milk," leading to a rise in demand for low-temperature fresh milk [3][11] - The penetration rate of low-temperature fresh milk in China increased from 28% in March 2018 to 39% in March 2024, indicating a growing consumer preference for freshness [3] Group 3: Supply Chain and Distribution Strategy - Sanyuan has a robust supply chain, with a production capacity of 1,200 tons per day, covering approximately 80% of Beijing's fresh milk supply [7] - The company is enhancing its distribution strategy by splitting its low-temperature business into distribution and direct sales, focusing on terminal operations and experiential consumption [7] Group 4: Brand Positioning and Cultural Significance - The brand aims to position itself as a cultural symbol of Beijing, leveraging the image of national artist Ge You to strengthen its market presence [9] - Sanyuan's products are becoming a gateway for tourists to experience Beijing's culture, reflecting the company's commitment to merging quality with cultural identity [9][11] Group 5: Future Outlook - Sanyuan is expected to lead the market shift from price competition to brand value competition, driven by its "fresh + regional" differentiation strategy [11]