从旅居到长居，这些城市为了留住人有多拼？

Core Insights - The article discusses the evolution of the "travel residency" concept in China, highlighting the shift from a focus on the elderly to a more diverse demographic that includes younger generations such as Gen Z and millennials [1][6][10] - Cities are competing to attract "travel residents" by enhancing their appeal through various measures, aiming to convert transient visitors into long-term residents who contribute to the local economy [2][14][17] Group 1: Demographic Shifts - The traditional "travel residency" model was primarily associated with retirees seeking warmer climates during winter, exemplified by individuals like Li Lixia who moved to Hainan [1][8] - The new era of travel residency includes a significant influx of younger individuals, with 60% of travelers aged between 20 and 40, indicating a broader appeal beyond the elderly [6][10] Group 2: City Strategies - Cities like Yunnan and Guizhou are implementing specific measures to attract "travel talent," focusing on aspects such as platform building, political guidance, and long-term residency incentives [4][11] - The competition has shifted from merely promoting pleasant climates to emphasizing affordability and livability, as seen in the migration patterns of retirees from crowded areas like Sanya to less populated regions like Lingshui [14][15] Group 3: Economic Impact - The travel residency market is showing robust growth, with Yunnan receiving 280.3 million visitors in the first half of 2025, a 45.4% increase year-on-year, and an average stay of 91 days per visitor [4][15] - The real estate market in Yunnan is thriving, with 33.5% of property purchases coming from outside the province, indicating that travel residents are a significant economic driver [15][16] Group 4: Infrastructure and Services - The success of attracting travel residents hinges on the quality of public services and infrastructure, including healthcare, education, and transportation, which are essential for long-term residency [16][17] - Initiatives like the "15-minute travel living circle" in Yunnan aim to enhance the convenience and quality of life for both locals and travel residents [16][17]