3 6 Ke·2025-09-23 11:24Core Insights - The B-class sedan market is experiencing a price war, with domestic brands aggressively competing in the 80,000 to 100,000 yuan price range, previously dominated by joint ventures [1][2] - The launch of the Roewe M7 DMH at a price of 85,800 to 102,800 yuan marks a significant entry into the mid-sized hybrid sedan market, challenging competitors like BYD Qin L and Galaxy A7 [1][2] - Domestic brands are increasingly capturing market share from joint ventures in the B-class hybrid sedan segment, with models like BYD Qin L and Galaxy A7 leading sales [4][6] Group 1: Market Dynamics - The B-class hybrid market is characterized by intense competition, with Roewe M7 DMH's pre-sale orders exceeding 10,000 in its first week, indicating strong market interest [2][4] - BYD Qin L and Galaxy A7 are positioned as key competitors, with monthly sales fluctuating between 16,000 to 20,000 units for Qin L and 12,000 units for Galaxy A7 [2][4] - The market is shifting towards domestic brands, which are leveraging pricing, technology, and intelligent features to gain an edge over joint venture brands [1][6] Group 2: Industry Trends - The hybrid sedan segment has seen rapid growth, with sales increasing from 9,925 units in July 2022 to 124,000 units in July 2023, capturing 12.6% of the overall market [8] - Despite a recent slowdown in growth, with a reported 8% decline in August sales, the long-term outlook for hybrid vehicles remains positive [8][9] - The export of plug-in hybrid vehicles has surged, with a year-on-year increase of 165% in the first half of the year, indicating a new growth engine for the segment [9][10]