Guangbo(SZ:002103) Zheng Quan Ri Bao Zhi Sheng·2025-09-23 11:45Core Viewpoint - Guangbo Co., Ltd. is shifting its sales strategy from traditional stationery channels to creative products, collaborating with boutique toy stores and cultural lifestyle shops, and utilizing pop-up events to engage customers and enhance fan interaction [1] Group 1: Business Strategy - The company plans to integrate multiple factors such as market environment, brand positioning, and resource planning to determine its business layout and channel strategy [1] - Future strategies include deepening channel penetration and selecting quality customers, leveraging exhibitions to enhance industry visibility, and focusing on top-tier toy chain channels [1] Group 2: Online Marketing - The company aims to strengthen its presence in traditional e-commerce while expanding into social e-commerce, utilizing platforms like Xiaohongshu and WeChat for online marketing [1] - By creating engaging IP-related content and product previews, the company seeks to attract fan attention and guide them to e-commerce platforms for effective conversion of online traffic into sales and brand strength [1]