Group 1 - Douyin e-commerce's GMV grew by 49% year-on-year, with over 5.11 million new e-commerce creators and 5.36 million new merchants earning income through the platform [1] - New market opportunities have emerged in various categories such as flowers, books, intangible cultural heritage products, and agricultural specialties, with five interest industry clusters achieving over 10 billion yuan in annual transaction volume [1] - Douyin e-commerce released its first community operation guidelines, emphasizing the importance of platform governance and the need to eliminate low-quality content creators while supporting those who create quality content [1] Group 2 - Over 13 million instances of violating content videos were addressed by Douyin e-commerce in the past year, with 470,000 violators having their live-streaming privileges revoked indefinitely [2]
抖音电商:货架场GMV同比增长49% 511万新作者获得收入