投资超百亿！环球影城旁，全国首家跨界文商旅综合体将揭面纱

Core Insights - The Bay Area project, developed by Wangfujing Group, is set to unveil by the end of the year, featuring a multi-functional cultural and commercial complex [1][3] - The total investment for the Bay Area project exceeds 10 billion yuan, with a development scale of approximately 500,000 square meters [1] - The project includes three main components: the NuoLan Hotel, Wangfujing WellTown, and Tingyun Town, with the hotel opening this autumn and the other two components debuting by year-end [1] Summary by Sections - Investment and Development The Bay Area project has a total investment exceeding 10 billion yuan and a development scale of around 500,000 square meters, focusing on three main components: NuoLan Hotel, Wangfujing WellTown, and Tingyun Town [1] - Wangfujing WellTown Features Wangfujing WellTown aims to redefine customer experiences by integrating outlet shopping with dining, entertainment, and cultural activities, featuring nearly 500 brands, with 50% being flagship or concept stores [3] - Design and Accessibility The project includes a seamless connection to the subway, with a six-story commercial space designed to enhance outdoor dining experiences and views of Universal Studios, alongside an art center for cultural events [5] - Tingyun Town Design Tingyun Town features an open street design, resembling a "micro-resort" surrounded by fountains and greenery, with plans to introduce live music venues, bars, and dining options to stimulate the night economy [5]