Tai Mei Ti A P P·2025-09-23 14:32Core Insights - The launch of the Keling AI 2.5 Turbo model emphasizes a price reduction strategy, highlighting a nearly 30% decrease compared to the previous 2.1 model, showcasing improved cost-effectiveness [2] - Baidu initiated a price war in the domestic video model market by significantly lowering the price of its "Steam Engine" 2.0 version, claiming a reduction to 70% of similar products, aiming to make high-cost Hollywood effects affordable [2] - The video generation models are recognized as a foundational capability for major internet companies, with high operational costs and significant token consumption, especially for high-resolution video [3] Pricing Strategies - Keling AI offers a tiered subscription model with prices set at 66 RMB/month for Gold members, 266 RMB/month for Platinum members, 666 RMB/month for Diamond members, and 1314 RMB/month for Black Gold members [4] - The subscription model for Jimeng AI is relatively cheaper, with three tiers priced at 79 RMB, 239 RMB, and 649 RMB per month [6] - The pricing strategies among different companies are diverging, with some vertical model companies targeting high-end professional users, while major internet firms focus on ecosystem empowerment through low-cost or free strategies [8] Market Performance - Keling AI reported a quarterly revenue exceeding 250 million RMB, making it the only major model with publicly disclosed earnings [9] - The upgraded Keling 2.5 Turbo model has shown significant improvements in text response, dynamic effects, style retention, and aesthetic quality, enhancing its applicability in various creative fields [9] - Keling AI is actively entering the traditional film production market, participating in the 30th Busan International Film Festival to discuss the application prospects of video generation models in the film and music industries [9]