2 1 Shi Ji Jing Ji Bao Dao·2025-09-23 15:43Core Viewpoint - The A-share market experienced a significant surge in August, leading to a substantial increase in the activity of securities apps, with monthly active users reaching 173 million, marking a 4% month-on-month increase and a 27.26% year-on-year increase, setting a new record for 2025 and the third highest since the "9.24" market rally [1][4][6]. Market Performance - The Shanghai Composite Index peaked at 3888.6 points in August, achieving a monthly increase of 7.97%, while the average daily trading volume in the A-share market reached 2.31 trillion yuan, a 41.27% increase month-on-month [3][4]. - The stamp duty on securities transactions for August was reported at 25.1 billion yuan, reflecting a year-on-year increase of 225.97% [3]. User Engagement - The number of new A-share accounts opened in August reached 2.6504 million, a 34.97% increase from July and a 165.21% increase year-on-year, significantly surpassing the levels of the previous year [3][4]. - The active user base of securities apps in August reached 173 million, with the top three third-party apps—Tonghuashun, Dongfang Caifu, and Dazhihui—dominating the market [4][9]. Factors Driving Growth - The primary driver for the increase in app activity was the recovery of the A-share market, which boosted investor enthusiasm [7]. - Innovative operational strategies by brokerages, such as the "818 Wealth Management Festival," significantly enhanced user engagement [7]. - The integration of AI technology into securities apps has enabled personalized investment advisory services, further increasing user activity [7][17]. Competitive Landscape - The top three third-party securities apps maintained a strong competitive position, with significant user engagement compared to brokerage apps [9][11]. - Among brokerage apps, Huatai's Zhangle Wealth and Guotai Junan's app both surpassed 10 million active users in August, with Huatai leading at 11.8295 million [12][13]. Future Outlook - As the A-share market enters a period of adjustment, the growth rate of active users for securities apps is expected to slow down, but the overall user base is likely to remain stable due to the presence of professional investors and unwithdrawn funds from new accounts [14][19]. - The continuous investment in AI and personalized features by brokerages is crucial for maintaining user engagement and enhancing the competitive edge of their apps [17][19].