Hongqi Chain(SZ:002697) Di Yi Cai Jing Zi Xun·2025-09-23 15:49Core Viewpoint - The supply of fresh lemon water at some Mixue Bingcheng stores in Shanghai is returning to normal after a recent shortage caused by weather-related delays in lemon imports and local harvesting issues [2][4]. Group 1: Supply Chain and Pricing - A recent shortage of lemons was reported in multiple Mixue Bingcheng stores, but as of September 23, most locations have resumed normal supply levels [2]. - The national wholesale average price of lemons reached 14.98 yuan per kilogram as of September 22, nearly doubling from 7.87 yuan per kilogram a year earlier [3]. - The lemon market is experiencing significant fluctuations due to climate crises affecting global agricultural supply chains, with major production areas like Sichuan facing a 30%-60% reduction in output [4]. Group 2: Demand and Financial Performance - The demand for lemons has surged, with tea shops increasing their lemon purchases by 200% due to rising summer temperatures, leading to daily consumption rates exceeding 50 kilograms at top brands [4]. - Despite the rising costs of raw materials, Mixue Bingcheng has not increased the price of its fresh lemon water, which poses challenges for cost control [4]. - Mixue Bingcheng reported a revenue of 14.87 billion yuan in the first half of the year, a year-on-year increase of 39.3%, and a net profit of 2.72 billion yuan, up 44.1% [6]. Group 3: Profit Margins - The gross profit margin of Mixue Bingcheng is relatively moderate, ranging between 29%-31% over the past two years, reflecting its focus on cost-effectiveness [5]. - The gross margin for the 5 yuan fresh lemon water is expected to be slightly lower than that of other higher-priced products [5].