META's New WhatsApp Features to Drive Top-Line Growth: What's Ahead?
Key Takeaways Meta Platforms introduced new WhatsApp tools for Indian businesses, including QR payments and calling. Meta rolled out Ads Manager in India, letting businesses run campaigns across platforms. Family of Apps Other revenues rose 50% in Q2 2025, led by WhatsApp paid messaging and Meta Verified. Meta Platforms’ (META) initiatives to launch new tools and features frequently across its app platforms have been helping it attract businesses. The social-media giant recently introduced new tools and fea ...