Core Insights - The article highlights the launch of the new model, the Shangjie H5, by Hongmeng Zhixing, which is positioned as an affordable SUV priced between 159,800 to 199,800 yuan [1][6] - The company also introduced the upgraded Wanjie M7, which has undergone significant enhancements and is priced between 279,800 to 379,800 yuan [3][20] - The demand for the Shangjie H5 is strong, with over 160,000 pre-orders recorded, indicating its potential to become a best-selling model [6][10] Product Launch and Features - The Shangjie H5 is available in six variants, featuring both range-extended and pure electric power options, with a maximum range of 1,360 kilometers for the range-extended version and 655 kilometers for the electric version [8][10] - The Wanjie M7 offers both five-seat and six-seat configurations, with a total of 12 variants, and has seen a significant investment of 4 billion yuan in its development [3][20] - The Wanjie M7 has also been upgraded in terms of design, chassis, and smart driving features, now including a pure electric version with a 100 kWh battery [20] Market Position and Strategy - The Shangjie H5 targets the mainstream passenger car market, which is expected to account for about 20% of total passenger car sales in China in 2024 [11] - The introduction of the Shangjie H5 and the upgraded Wanjie M7 is part of Hongmeng Zhixing's strategy to penetrate more mainstream market segments and increase overall sales [21] - The company aims to leverage its advanced smart technology and strong brand recognition to capture market share in the competitive 150,000 to 200,000 yuan price range [11][21]
华为商城一度崩溃,上汽集团总裁:余大嘴名副其实