呵护医疗科普背后的健康需求（人民时评）

Core Insights - The rise of medical popularization on short video and live streaming platforms has led to both positive and negative outcomes, with some individuals misusing the platform for selling drugs and medical devices under the guise of health education [1][2] - Regulatory bodies in China have begun to implement guidelines to standardize medical popularization practices, aiming to protect public health and ensure accurate information dissemination [1][2] Group 1: Demand and Supply of Medical Popularization - There is a significant demand for medical popularization content, with 92.1% of 1.074 billion online viewers having encountered health-related content on short video platforms, and 63% of them regularly following health accounts [2] - Despite the demand, the supply of quality medical popularization content remains insufficient, with the national health literacy level projected to be only 31.87% in 2024, highlighting a considerable gap in health knowledge [2][3] Group 2: Professional Involvement and Innovation - Medical professionals are crucial for effective health education, and initiatives in places like Shanghai and Gansu are encouraging their participation by integrating health education into professional evaluations [2] - Innovative formats such as micro-dramas and stage plays are being utilized to make medical knowledge more accessible and engaging for the public, thereby enhancing understanding and retention [3] Group 3: Goals of Medical Popularization - The objective of medical popularization should extend beyond merely conveying information to fostering a deeper understanding of medical concepts and encouraging proactive health exploration among the public [3] - By promoting high-quality and authoritative health education, the industry can combat misinformation and improve overall societal health literacy, contributing to the broader goal of building a healthier China [3]