Core Viewpoint - Fujian Wancheng Biotechnology Group Co., Ltd. has submitted a listing application to the Hong Kong Stock Exchange, with CICC and China Merchants Securities International as joint sponsors [1] Company Overview - Wancheng Group is recognized as one of China's leading and fastest-growing scale snack and beverage retail enterprises, with a projected GMV growth of 282% from 2023 to 2024 [3] - The company's national brand "Haoxianglai" is expected to rank first in China's snack and beverage retail brand list by GMV in 2024 and is the first retail brand to exceed 10,000 stores nationwide [3] - By June 30, 2025, the store network is anticipated to surpass 15,000 locations, covering 29 provinces, municipalities, and autonomous regions in China, establishing a significant leading position in economically developed areas and populous provinces [3] Supply Chain and Pricing Strategy - Approximately 95% of Wancheng Group's products are sourced directly from brand manufacturers, utilizing 51 ambient warehouses and 13 cold chain warehouses for distribution [3] - This model allows the company to offer prices that are 20-30% lower than similar products in large supermarkets and convenience stores, while maintaining healthy profit margins for franchise partners [3] Market Potential - The Chinese hard discount retail market is projected to reach RMB 1,013.8 billion by 2029, with a compound annual growth rate (CAGR) of 33.8% from 2024 to 2029 [6] Product Offering - Wancheng Group's product portfolio includes twelve core categories, such as bottled water, dairy products, meat snacks, and baked goods, with over 4,000 SKUs selected from a vast range [6] - Each store typically stocks about 1,800-2,000 SKUs, with an average of 250 new SKUs launched monthly in the first half of 2025, while regularly phasing out underperforming SKUs to maintain product freshness and operational efficiency [6] Financial Performance - The company reported revenues of approximately RMB 549.3 million, RMB 9.29 billion, RMB 32.33 billion, and RMB 22.58 billion for the fiscal years ending December 31 for 2022, 2023, 2024, and the six months ending June 30, 2025, respectively [7] - Profit figures for the same periods were approximately RMB 67.85 million, -RMB 176.21 million, RMB 610.91 million, and RMB 860.50 million [7]
新股消息 | 万辰集团(300972.SZ)递表港交所 零食饮料零售门店网络已突破15000家