2 1 Shi Ji Jing Ji Bao Dao·2025-09-23 23:13Core Viewpoint - The recent price increase in the express delivery sector, driven by policy and cost pressures, is spreading from core e-commerce areas to broader regions, aiming to curb long-standing low-price competition and improve service quality satisfaction among consumers [1][3][5]. Price Increase Details - On September 22, major express companies including Jitu, Zhongtong, and Yuantong raised the collection prices in Shanghai by 0.2 to 0.4 yuan per order [1]. - Previous price hikes occurred in Yiwu, Zhejiang, and Guangdong, with minimum prices set at 1.2 yuan and 1.4 yuan respectively, indicating a trend towards establishing a price floor to combat low-price competition [3][4]. Financial Impact - The price adjustments are expected to enhance station profitability and courier income, with one franchisee estimating an additional 1.5 million yuan in monthly revenue from a 0.1 yuan increase per order [4]. - The express delivery industry has seen record volumes, with 1,282 billion packages delivered in the first eight months of the year, a 17.8% year-on-year increase, and total revenue reaching 9,583.7 billion yuan, up 9.2% [4]. Competitive Landscape - The express delivery sector is transitioning from a volume-driven strategy to a quality-focused approach due to shrinking profit margins amid fierce competition [5][6]. - Major companies like Zhongtong have adjusted their growth forecasts downward, indicating a shift in focus towards balancing service quality and profitability [6]. Regional Price Variations - Price increases have been more pronounced in e-commerce hubs like Guangdong and Zhejiang, while non-core regions maintain previous pricing strategies, leading to potential market imbalances [6][7]. - Some franchisees in less competitive areas are still offering lower prices to attract customers, which may undermine the overall price increase efforts [6]. Broader Implications - The rise in express delivery costs has led to the cancellation of shipping insurance by some merchants, particularly in the high-return apparel sector, which could impact sales conversion rates [7]. - Experts suggest that while price increases may improve profit margins, the long-term effectiveness in curbing low-price competition will depend on consumer acceptance of higher prices [7].