2 1 Shi Ji Jing Ji Bao Dao·2025-09-23 23:16Core Viewpoint - The recent price increase in the express delivery sector, initiated by major companies like Jitu, Zhongtong, and Yuantong, reflects a broader trend driven by policy and cost pressures, aiming to curb long-standing low-price competition in the industry [1][3]. Price Increase Details - Five leading express companies have raised the collection prices in Shanghai by 0.2 to 0.4 yuan per order [1]. - Similar price adjustments have occurred in key e-commerce regions such as Zhejiang and Guangdong, indicating a widespread trend [1][3]. - The price hikes primarily target low-priced orders below cost, while personal parcel rates remain unaffected [1]. Cost Pressures and Industry Response - The express delivery industry has been facing rising costs, including increased wages for delivery personnel and higher transportation and packaging expenses [5]. - The average price for express services has decreased by nearly 8% year-on-year, with major companies experiencing a decline in per-order revenue [5]. - Companies are shifting from a volume-driven strategy to a quality-focused approach to maintain profitability [5][6]. Financial Impact on Companies - The price increase is expected to enhance station revenues and improve the income of delivery personnel [4]. - For instance, a single station estimates that a 0.1 yuan increase in per-order revenue could lead to an additional 1.5 million yuan in monthly income [4]. Market Dynamics and Regional Variations - The price increase has not been uniformly adopted across all regions, with core areas like Guangdong and Zhejiang implementing changes while non-core areas maintain previous pricing strategies [6]. - The disparity in e-commerce density affects the pace of price adjustments, with some regions still engaging in price competition to attract customers [6]. Effects on Related Industries - The rise in express delivery costs has led to the cancellation of shipping insurance by some merchants, particularly in the high-return apparel sector, which may impact sales conversion rates [7]. - The cancellation of shipping insurance could also affect reverse logistics, which has been a significant revenue source for express stations [7]. Future Outlook - While the price increases may improve profit margins, the long-term effectiveness in curbing low-price competition remains uncertain, as consumer acceptance of higher prices is crucial [7].