21专访丨从产品出口到AI生态，万兴科技全球化破局

Core Viewpoint - The article highlights the global expansion strategy of Wankang Technology, a Chinese AIGC software company, emphasizing its evolution from product export to localized operations and AI-driven innovation in the global market [1][2]. Group 1: Company Strategy - Wankang Technology was established in 2003 with a focus on overseas markets, leveraging the advantages of mature intellectual property protection and online payment infrastructure in foreign markets [2][3]. - The company has undergone three strategic phases: product export (2003-2010), localization (2011-2018), and AI innovation (2019-present), achieving significant revenue growth from millions to over a billion [3][4]. - The company prioritizes business replicability when considering market opportunities, focusing on IT and digital creative sectors due to their low marginal costs [3][4]. Group 2: Globalization and Market Penetration - Wankang Technology employs a diversified and localized marketing strategy, utilizing search engine optimization, influencer marketing, and social media to enhance brand recognition across over 200 countries [4][6]. - The company addresses cultural differences by building local teams and ensuring compliance, while also driving product innovation through technology [4][5]. - The company aims to capitalize on the global creator economy, projected to reach $2.71 trillion by 2037, by empowering creative individuals [5][6]. Group 3: Product Development and Innovation - The company focuses on self-research and development, covering the entire software development cycle from market analysis to dynamic optimization [4][6]. - Wankang Technology is advancing its AIGC digital creative software products, with plans to launch the 2.0 version of its multimedia model "Wankang Tianmu" in the first half of 2025 [4][6]. - The company is expanding its product line through a "platform + entrepreneur" model, enhancing its creative software matrix and lowering barriers for creators [6].