Disney curiously hikes streaming prices before the dust has even settled
DisneyDisney(US:DIS) Fastcompany·2025-09-23 22:45

Core Insights - The Walt Disney Co. is facing criticism from both political sides, with Republicans and Democrats expressing discontent [2] - Disney has announced price increases for Disney+ streaming subscriptions, which may exacerbate existing tensions and subscriber concerns [3][4] - The price hikes for Disney+ will take effect on October 21, with the ad-supported plan increasing by $2 to $11.99 and the no-ads premium plan increasing by $3 to $18.99 [4] Political and Public Relations Context - The recent suspension and reinstatement of Jimmy Kimmel has drawn significant public attention, leading to backlash against Disney from high-profile celebrities [3][5] - Celebrities like Tatiana Maslany and Damon Lindelof have publicly criticized Disney, with calls to cancel subscriptions and threats of not collaborating with the company again [6] Financial Implications - Analysts believe that the boycott efforts against Disney may not have a long-term financial impact on the company [6] - The stock price of Walt Disney Co. remained stable, closing at $112.25, indicating no immediate adverse market reaction [6]