朱华荣卸任、王辉接棒，阿维塔还有“三场硬仗”要打｜钛度车库

Core Insights - Avita is launching a bold "Strategy 2.0" and the Avita 07 2026 model, which aims to counter the industry's price war by offering fully equipped models at a starting price of 219,900 yuan [2][5] - The company faces significant challenges, including a new leadership transition and a sales target that is only 36% met as of August [3][9] Leadership Transition - Zhu Huarong's resignation as chairman was expected due to compliance requirements, allowing Wang Hui, a veteran with extensive experience, to take over [3][4] - Wang Hui's leadership is crucial as Avita aims to prove that high-end positioning is about systemic success rather than just resource accumulation [2][4] Product Strategy - The Avita 07 2026 model features an "entry-level fully equipped" strategy, addressing the common industry practice of offering low and high configurations separately [5][6] - The model includes high-end features as standard, such as Huawei's advanced driving system and a large battery option, which enhances its appeal in the competitive SUV market [5][6] Sales and Market Goals - Avita aims for ambitious sales targets of 400,000 units by 2027, 800,000 by 2030, and 1.5 million by 2035, with a focus on product, technology, service, and global expansion upgrades [5][9] - The company has sold 79,711 units in the first eight months of the year, achieving a 140% year-on-year growth but still falling short of its annual target [3][7] Global Expansion - Avita is currently present in 25 countries and plans to expand to 50 countries by 2025, with a sales target of 15,000 units in international markets [7][8] - The company recognizes the challenges of different market regulations and competition, emphasizing a strategic approach to its global expansion efforts [8][9] Brand Development - Wang Hui acknowledges the need to enhance brand recognition and marketing capabilities to complement the product strength [6][7] - The "entry-level fully equipped" approach may set a new industry standard, potentially influencing consumer expectations and competitive strategies in the electric vehicle market [9]