3 6 Ke·2025-09-24 00:11Core Insights - The popularity of black, white, and gray athletic wear persists despite the trend of "dopamine dressing" with bright colors, as consumers prefer versatile and low-maintenance options for everyday use [4][9][13] - Brands are adapting their marketing strategies to balance the stable sales of basic colors with the novelty of limited edition and collaboration colors to meet consumer desires for occasional uniqueness [3][14][18] Consumer Behavior - Black, gray, and white athletic wear account for a significant market share, with black comprising 36%, gray 13%, and white 5% in the athletic tops category, indicating a strong preference for these basic colors over bright hues [4][6] - The choice of basic colors is driven by their durability, ability to hide sweat, and the psychological comfort they provide in public settings, particularly for beginners who may feel self-conscious [11][13] Brand Strategies - Leading brands like lululemon and Nike maintain their core offerings in black and gray while introducing seasonal limited colors to stimulate interest and encourage repeat purchases [14][16] - The dual strategy of offering stable, functional products alongside trendy, eye-catching items allows brands to cater to both practical consumers and those seeking social media appeal [18] Future Trends - The future of color consumption in athletic wear may involve a more nuanced approach, combining basic colors for everyday wear with vibrant, limited-edition options to create excitement and drive impulse purchases [14][18]