Core Viewpoint - Disney is increasing the prices of its streaming subscription packages starting October 21, with specific adjustments for various plans [1] Pricing Changes - The ad-supported Disney+ standalone plan will increase by $2 to $11.99 per month [1] - The ad-free Disney+ premium plan will rise by $3 to $18.99 per month, or by $30 to $189.99 annually [1] - The ad-supported Disney+ and Hulu bundle will see a $2 increase per month [1] - The bundle including Disney+, Hulu, and ESPN will increase by $3 per month [1] - The bundle that includes Disney+, Hulu, and HBOMax will also rise by $3 per month [1] - NFL+ subscription fees will remain unchanged [1] Context and Background - Disney previously hinted at price increases during its Q3 earnings call and expects a slight growth in Disney+ subscribers for Q4 [1] - The last price hike occurred in October 2024, with most packages increasing by $1 to $2 [1] - The price increase comes amid scrutiny over Disney's handling of "Jimmy Kimmel Live!" following controversial comments made by the host regarding a conservative activist's incident [1] - The show was temporarily suspended but has since resumed airing [1]
迪士尼(DIS.US)将从10月21日起提高流媒体订阅价格