Zhong Guo Qi Che Bao Wang·2025-09-24 01:19Core Viewpoint - Geely's new Dongfangyao series aims to redefine the value of fuel vehicles amidst the dominance of new energy models, emphasizing "Chinese design, intelligent technology, ultimate driving control, comfort, and Chinese-style safety" [2][13] Product Launch and Pricing - The Dongfangyao series includes the Xingrui and Xingyue L models, with prices ranging from 98,700 to 179,700 yuan, offering various power combinations [2] - The Xingrui model features two power options (2.0TD+8AT and 1.5TD+7DCT) across six versions, while the Xingyue L offers three 2.0TD+8AT models [2] Marketing Strategies - Geely is implementing user engagement activities, including a collaboration with Meizu to offer limited edition smartphones to select buyers and a test drive event with a cultural brand [4] - The "Cultural Tourism Exploration Plan" continues to promote cultural integration with automotive experiences, focusing on Dunhuang aesthetics and Silk Road culture [4] Design Philosophy - The design of the Dongfangyao series is centered around "Dunhuang aesthetics," featuring exclusive colors and materials that reflect cultural depth rather than superficial cultural symbols [7] - The shift from traditional design elements to a more refined cultural essence aims to meet consumer demand for "subtle luxury" [7] Intelligent Technology - The series incorporates the GEEA 3.0 electronic architecture and Xingrui AI model, enhancing vehicle intelligence and connectivity [8] - The architecture supports advanced features such as a central super brain for decision-making and significantly improved data transmission speeds [8] Driving Experience and Performance - The Dongfangyao series is equipped with advanced driving assistance systems and a powerful engine, achieving 0-100 km/h in 6.5 seconds [10] - The Xingyue L model features a sophisticated four-wheel-drive system, enhancing performance in various driving conditions [10] Comfort and User Experience - The Xingyue L offers premium comfort features, including a massage function for the driver and passenger seats, and advanced sound systems for an immersive experience [12] - The focus on detailed comfort enhancements aims to cater to family users and long-distance travel needs [12] Market Position and Strategy - Despite the rise of new energy vehicles, fuel vehicles still hold a significant market share in China, with Geely achieving a 10.4% market share and a 21% growth in the Dongfangyao series [13] - Geely's dual strategy of promoting both fuel and new energy vehicles reflects a commitment to meeting diverse consumer needs while leveraging intelligent technology to enhance fuel vehicle value [13][14]