“榴莲冰皮月饼”里真有榴莲吗？我们核查了20款产品

Core Viewpoint - The rising popularity of "durian snow skin mooncakes" on e-commerce platforms ahead of the Mid-Autumn Festival has led to significant price disparities and concerns over product authenticity [1][2]. Pricing and Product Quality - Compared to offline prices of around 198 yuan per box or 20 yuan per piece, some live-streamed brands like "Bibi Zhan" and "Meishi" offer durian mooncakes for as low as 29.9 yuan for a box, equating to less than 3 yuan per piece [2][26]. - Investigations revealed that many low-priced durian mooncakes sold online do not contain real durian flesh but rather "durian-flavored food filling" or "durian-flavored pastry sauce," with actual durian content often below 3% [2][22]. Ingredient Discrepancies - The quality and price of durian flesh significantly affect the cost of durian mooncakes, with high-quality durian like "Mao Shan Wang" priced over 300 yuan per kilogram, while lower-quality options can be as cheap as 60 yuan per kilogram [3][31]. - Products claiming to contain "durian flesh" often list it generically, making it difficult for consumers to assess quality [3][22]. Misleading Marketing Practices - Live-stream hosts often claim their products contain high percentages of real durian flesh, but actual product tests show that the filling is primarily made of durian-flavored sauces with minimal real durian content [4][7][13]. - Consumer feedback indicates dissatisfaction with the taste and quality of these products, with many reviews highlighting discrepancies between advertised and actual product content [11][15]. Regulatory Concerns - The marketing practices of these e-commerce platforms may violate advertising laws, as they mislead consumers regarding the actual ingredients and quality of the products [24][25]. - The lack of clear labeling and standards for durian quality in China complicates consumer understanding and trust in these products [31][32].