Overview - The small hot pot industry is characterized by its strong fast-food attributes and lower social interaction compared to traditional hot pot, catering to the "light social" needs of the younger generation [1][5] - The "one-person meal" trend aligns with the independent dining preferences of single consumers, and the high cost-performance ratio meets the demands of the lower-tier market [1][5] - The market size of China's small hot pot industry is projected to reach 58.8 billion yuan in 2024, with a year-on-year growth of 12.07%, accounting for 9.52% of the overall hot pot market [1][10] Development History - The small hot pot concept originated in Japan and was introduced to Taiwan in the 1990s, with the first store in mainland China opened by Xiaobuxia in 1999 [3][11] - The rise of the "one-person meal" culture since 2020 has led to increased demand for small hot pots, especially during the pandemic, which has created new growth opportunities [3][4] - Major traditional hot pot brands are now entering the small hot pot market, enhancing competition and quality standards [4][10] Market Policies - The Chinese government has issued various policies to support the development of the restaurant industry, including small hot pots, creating a favorable environment for growth [4][5] Industry Chain - The upstream of the small hot pot industry includes suppliers of vegetables, fruits, meats, seafood, and kitchen equipment, while the downstream consists of dining and takeaway channels [5][6] - China's agricultural output remains stable, providing sufficient raw materials for the small hot pot industry [7][8] Consumer Insights - Female consumers dominate the small hot pot market, accounting for 51.4%, with the majority aged between 20-39 years [9] - The "one-person meal" scenario represents 44.2% of consumption, indicating a strong preference for individual dining experiences [9] - Price sensitivity is high among consumers, with the most accepted price range being 20-40 yuan [9] Competitive Landscape - The small hot pot market is becoming increasingly competitive, with major brands launching their own small hot pot products [10][11] - Xiaobuxia leads the market, followed by other brands like Qianwei Yiding and Weila Xiaohotpot [10][11] Future Trends - The small hot pot industry is expected to undergo rapid consolidation, with leading brands emerging based on supply chain advantages and brand influence [12] - Integration with new retail models and advancements in technology, such as smart ordering systems, will drive innovation in the industry [12][13]
研判2025！中国小火锅行业发展历程、市场政策、产业链、市场规模、竞争格局及发展趋势分析：“一人食”消费场景占比高达44.2%[图]