福特中国组建全新销售服务公司 “汽车老将”陈晓波出任总裁

Core Insights - Ford China announced the establishment of Ford Automotive Sales and Service (Shanghai) Co., Ltd., a wholly-owned subsidiary responsible for managing marketing, sales, and service for Ford's passenger cars and pickups in China [2][4] - The new subsidiary aims to enhance Ford's brand image and provide a unified brand experience, improving operational efficiency and profitability for dealers [4][5] Group 1: Strategic Developments - Ford's strategy in China focuses on creating a sustainable sales and service network, reflecting the company's commitment to the rapidly growing automotive market [2] - The brand is undergoing a global brand strategy upgrade, with a specific focus on the Chinese market under the slogan "FUN天性，去野行," which emphasizes outdoor and adventurous experiences [2][3] Group 2: Leadership and Management - Chen Xiaobo has been appointed as the president of Ford Sales and Service Company, bringing extensive experience from previous roles in joint ventures and marketing management within the automotive industry [4][5] - His leadership is expected to drive innovation in sales and service, particularly in the introduction of new energy products [5] Group 3: Network and Customer Experience - The upgraded sales and service network will feature the "Ford Zongheng" lifestyle system, which includes four key areas: experience space, outdoor lifestyle community, personalized modifications, and vehicle services [3] - This initiative aims to provide customers with a comprehensive outdoor experience, enhancing their engagement with the Ford brand [3]