海尔东南亚规模最大空调生产基地正式投产

Core Viewpoint - Haier's new air conditioning industrial park in Thailand is officially launched, marking it as the largest air conditioning manufacturing base for a Chinese brand in Southeast Asia, with an annual planned capacity of 6 million units [1][2]. Group 1: Industrial Park Overview - The industrial park covers an area of approximately 324,000 square meters and features multiple intelligent production lines and a large-scale warehousing and logistics center, establishing a comprehensive manufacturing ecosystem for air conditioning products [1][2]. - The park is strategically located in Thailand's Eastern Economic Corridor, allowing direct supply to North America, Europe, Japan, and South Korea, positioning it as a global production and export hub for Haier's air conditioning products [2]. Group 2: Production Capacity and Product Range - The planned annual production capacity of 6 million units makes it the highest capacity manufacturing base for Chinese air conditioning companies in Southeast Asia [2]. - The product line encompasses 14 categories and over a thousand models, including household and commercial air conditioners, heat pumps, and container temperature-controlled air conditioning, catering to various residential and commercial needs [2]. Group 3: Technological Advancements - The industrial park is set to be the most intelligent in Thailand, featuring the first overseas implementation of OPSI (Order, Production, Supply Chain) for end-to-end digitalization, with 13 business scenarios and 23 systems planned [2]. - The digital transformation is expected to enhance production efficiency by 20%, reduce operational costs by 15%, and improve order response speed by 50%, solidifying Haier's leading position in the Thai and Southeast Asian markets [2]. Group 4: Global Brand Positioning - Haier's development in Thailand reflects its broader global branding strategy, having established itself as a leading brand in over 200 countries and regions, with a focus on technology and localized innovation [2]. - According to Euromonitor International, Haier has ranked first in global retail volume for large home appliance brands for 16 consecutive years, achieving top positions in various product categories such as refrigerators, washing machines, and water heaters [2].