严资质、抓内容、强监管……首都各方合力规范医疗“自媒体”科普

Core Viewpoint - The meeting focused on addressing the chaotic state of medical science communication in self-media, aiming for a transition towards standardization and professionalism in the health information ecosystem [1] Group 1: Platform Initiatives - Major platforms like Douyin, Kuaishou, and Weibo shared their experiences and challenges in regulating medical content, emphasizing a dual approach of strict regulation and strong support for creators [2][3] - Douyin has established a three-tier risk control mechanism since 2021, which includes qualification audits and regular checks, prohibiting unverified accounts from publishing medical content [2] - Kuaishou requires medical self-media accounts to complete real-name verification and professional qualification checks, implementing a monitoring mechanism for content consistency [3] Group 2: Medical Professionals' Perspectives - Representatives from various hospitals highlighted the importance of quality medical knowledge dissemination and the need for collaboration with platforms to enhance content quality and reduce misinformation [4] - Medical influencers stressed that professionalism is crucial for content quality, warning against the temptation to chase trends that could compromise the integrity of medical information [4][5] Group 3: Regulatory Recommendations - Experts suggested that medical institutions should actively learn and comply with regulations regarding self-media management to protect their rights and industry image [6] - Recommendations included strict qualification verification for accounts, enhanced information governance, and the need for clear labeling of content sources to combat misinformation [7]