Core Insights - The pre-prepared food industry in China is experiencing explosive growth, with the number of related enterprises reaching 28,000, and a significant increase in registrations, with 11,700 new companies expected in 2024, marking a 120.43% year-on-year growth [3] - The core growth drivers for the pre-prepared food industry include the rising chain restaurant rate, changing consumer habits, and advancements in cold chain logistics technology [10] Industry Overview - The pre-prepared food sector is seen as a key engine for the integration of agriculture and consumption, as well as the transformation of the food industry [3] - The Chinese government is actively working on establishing national standards for pre-prepared foods to enhance consumer rights and choices [1] Company Insights - Qianwei Yangchu, a leading player in the pre-prepared food supply chain, has seen its stock price rise by 50.26% since May, positioning it as a top performer in the sector [4] - The company reported a sales revenue of 65.22 million yuan for frozen prepared dishes in the first half of 2025, a 67.31% increase year-on-year, driven by increased sales volume [4] Competitive Positioning - Qianwei Yangchu collaborates closely with major restaurant chains like Yum China and Haidilao, providing customized products that meet high supply chain stability requirements [7] - The company employs advanced freezing technology to preserve food quality without the use of preservatives, addressing common consumer concerns about pre-prepared foods [7] Marketing and Consumer Trust - The company is focused on transparency in its production processes to build consumer trust, showcasing the entire journey from ingredient selection to delivery [8] - Qianwei Yangchu is actively participating in industry standard discussions and has implemented measures to ensure compliance with new regulations, including a 100% temperature-controlled transport system [9] Future Outlook - The expected increase in the chain restaurant rate to over 35% by 2028 will drive demand for standardized pre-prepared foods in the B2B market [10] - Changing consumer demographics are fostering a demand for convenient cooking options, which will boost C2C pre-prepared food consumption [10] - Improvements in cold chain logistics will reduce transportation costs and losses, expanding the market reach for pre-prepared foods [10]
近十年预制菜企业数量高速增长，千味央厨谈预制菜的增长逻辑与信任重建