群雄逐鹿，谁能胜出？ 急冻锁鲜的冷冻面团，经过解冻、烘烤，不到10分钟，原本硬挺的面团便在烤箱里舒展开来，绽放出金黄酥脆的外皮，浓郁的奶香味扑鼻而来。过去一 年，这样高效便捷的烘焙场景，正悄然重塑着饼房、商超烘焙区乃至茶饮店的后厨。 各路玩家争相涌入，冷冻烘焙赛道也在高速增长中快速分化：早期玩家凭借产品与渠道构筑壁垒，跨界巨头则携供应链与资本优势降维切入。但随着成本 压力攀升、价格战日趋激烈，冷冻烘焙赛道也将迎来新一轮洗牌。 年终回望，我们试图梳理这一年的行业变局：谁在加速奔跑？谁在跨界突围？当增长进入深水区，未来又将由谁来坐稳前排交椅？ 专业选手布局，重押产品力、渠道力与资本牌 提到冷冻烘焙行业的明星企业，很多人的脑海中可能会自然而然冒出那几家。毕竟，他们的资历够"老"，在冷冻烘焙领域也获得了明显增长。 比如，立高食品。这家公司以植脂奶油产品起家，在2014年前主要聚焦烘焙食品原料业务，收入核心是奶油。但在注意到冷冻烘焙的发展潜力后，便早早 抢先进行了布局。 2014年、2016年，立高食品分别收购广州奥昆食品有限公司（该公司主要从事冷冻烘焙食品的研发、生产和销售）51%、49%的股权，将后者变为子公 司， ...

2025.12.09 本文字数：2314，阅读时长大约4分钟 作者 |第一财经 安卓 "股民也有自己的鸡蛋要领"。近日，峨眉山A（000888.SZ）"诗与远方"的股东回馈邀约，以及千味央厨 （001215.SZ）的公司产品大礼包再度引发了市场对于"实物分红"的关注。 上市公司"宠股东"的风潮在2025年呈现爆发式增长，据第一财经不完全统计，今年以来，已有30余家A 股上市公司推出结合自身业务与产品的特色股东回馈活动，覆盖文旅、消费、医疗、科技等多个领域。 有的送门票，有的送粽子，有的送化妆品，深度融合主业特色的"花式回馈"浪潮正在资本市场上演。 不少股民热衷于此类具有"实物分红"概念的股票，并将其称之为"一股传三代"的"羊毛股"，社交平台上 甚至还流传着各种"薅羊毛"攻略。 但同时，也有业内专家提醒，这一趋势若能与上市公司长期战略协同，确能构建更紧密的股东关系，但 需警惕其演变为偏离主业的短期营销噱头。 从"硬分红"到"软连接" 同样地，仲景食品（300908.SZ）也是连续多年向公司全体股东赠送香菇酱，"基本每年都发香菇酱，只 需要填姓名、身份证、地址就可以。"一股东在社交平台晒出4月份收到的两瓶香菇酱。 ...

Core Viewpoint - The trend of "physical dividends" is gaining momentum in the A-share market, with over 30 companies offering unique shareholder rewards that integrate their core business and products in 2025, reflecting a shift towards enhancing shareholder relationships through tangible benefits [1][2]. Group 1: Company Initiatives - Companies like Emei Mountain A (000888.SZ) and Qianwei Yangchun (001215.SZ) are leading the trend by offering tickets, discounts, and product gift packages to shareholders, showcasing a variety of rewards across different sectors including tourism, consumption, and technology [1][2][4]. - A significant number of companies have established regular "physical dividend" mechanisms, such as Xiangyuan Culture (600576.SH) and Jiangjing Food (300908.SZ), which have consistently provided rewards to shareholders over multiple years [5][6]. Group 2: Market Dynamics - The "physical dividend" trend is primarily driven by small to mid-cap consumer companies, which leverage their products for shareholder rewards, thereby reducing financial pressure while enhancing market reach and shareholder loyalty [8][9]. - The practice of offering physical rewards is seen as a novel approach to investor relations and brand marketing, allowing companies to create a "value co-creation" environment with shareholders [6][7]. Group 3: Investor Sentiment - Shareholders are increasingly attracted to stocks with "physical dividend" offerings, often referred to as "wool stocks," indicating a growing interest in tangible benefits over traditional cash dividends [1][2]. - However, experts caution that while these initiatives can temporarily boost stock prices, their sustainability is contingent upon the underlying business fundamentals and cash flow quality [8][9].

千味央厨开展股东回馈活动，面向在12月1日下午收市时持有公司股份100股（含）以上的股东，自然人 股东可领取1份价值200元的公司产品礼包，法人股东可领取3份；峨眉山A推出持有500股及以上股东免 景区门票等多项权益；祥源文旅启动"祥源文旅2025年股东回馈"活动，以多重权益与专属福利，搭建与 投资者双向奔赴的沟通桥梁……近期，上市公司通过"实物"回馈股东动作频频。 据不完全统计，今年以来已有超30家上市公司推出形式多样的股东回馈活动，涵盖景区门票、生鲜礼 盒、美妆产品等，尤其在文旅、食品消费领域较为集中。 市场人士认为，此类实物或权益回馈与监管倡导的持续现金分红存在本质不同，往往短期刺激效应明 显。投资者在关注市场热度的同时，更应理性审视企业的真实盈利能力和长期成长价值，避免被短 期"福利"带偏投资节奏。投资决策的锚点，始终应是公司的主营业务成长性、财务状况、行业竞争力和 长期盈利能力等基本面要素。 "实物分红"逐渐增多 A股上市公司"实物分红"正逐渐增多。 千味央厨12月1日公告称，将在12月2日8时至12月16日24时期间开展股东回馈活动。本次活动面向在12 月1日下午收市时持有公司股份100股（含）以 ...

Investment Rating - The industry investment rating is "Increase" [4][32]. Core Viewpoints - The frozen food industry is expected to see demand recovery, with product innovation playing a crucial role in overcoming challenges [6][29]. - The revenue from the downstream catering sector is anticipated to maintain a recovery trend in 2026, while profit margins are expected to gradually improve due to cost control and product innovation [6][29]. - The market size of China's frozen food sector is projected to reach 213.1 billion by 2025, up from 168.8 billion at the end of 2022 [8]. Summary by Sections Industry Overview - The frozen food industry faced a slowdown in growth during the first three quarters of 2025 due to fluctuations in catering demand and other adverse factors, but signs of recovery were noted in Q4 [6][29]. - The total market value of the industry is approximately 45,795.07 billion [1]. Market Trends - The national catering revenue from January to October 2025 reached 46,188 billion, showing a year-on-year growth of 3.3% [7]. - The chain rate in the catering industry is expected to rise to 25% in 2025, indicating significant room for growth compared to the U.S. and Japan [8]. Product Performance - In the first half of 2025, the frozen food category in supermarkets grew by 5%, contrasting with a decline of 9.5% in the same period last year [9]. - There is a structural shift in the market, with traditional staple categories under pressure while snack categories like pizza and frozen dim sum show strong growth potential [9]. Channel Development - The frozen food companies are actively responding to the demand from large chain supermarkets, leading to an increase in sales through these channels [15]. - New retail channels are also showing significant growth, contributing to the overall performance of the industry [15]. Cost and Profitability - The prices of most food raw materials have decreased, alleviating some cost pressures for frozen food companies, although packaging costs remain high [21]. - The combined revenue growth of key companies in the frozen food sector was 3.0% year-on-year for the first three quarters of 2025, with a notable acceleration in Q3 [29]. Company-Specific Insights - Anjiu Foods is expected to benefit from the gradual recovery in catering and the continuous expansion of new customers, leading to a potential increase in profitability [31]. - Qianwei Yangchu is focusing on product innovation and expanding its market presence through both B2B and B2C channels, indicating strong long-term growth potential [31]. - Lihai Foods is actively developing new products and strengthening partnerships with key clients, positioning itself well for future growth in the baking sector [31].

部分公司回馈股东情况 数据来源：东方财富Choice数据 郭晨凯 制图 2025年以来，已有包括峨眉山A、千味央厨、佳禾食品等超30家A股公司发布开展股东回馈活动的自愿 性信息披露公告，相比2024年全年的18家，增长近90% ◎记者 胡嘉树 从咖啡到粽子等消费品，从景区门票到酒店住宿、电影票等消费权益，形式多样的"股东福利"正成为A 股资本市场一道新风景线。 上证报记者梳理公开信息发现，2025年以来，已有包括峨眉山A、千味央厨、佳禾食品等超30家A股公 司发布开展股东回馈活动的自愿性信息披露公告，相比2024年全年的18家，增长近90%。 进一步分析发现，发起"股东回馈活动"的主力军是食品饮料、旅游服务等直接面向个人消费者的行业。 从目的来看，这不仅是上市公司为股东"发福利"，更是一种投资者关系管理和扩大品牌影响力的方式。 公司希望股东通过亲身体验，成为其产品的"体验官"和"传播者"，同时，部分公司还希望借此机会征集 股东对公司发展及产品的意见和建议。 这一风潮亦延伸至其他与终端消费者紧密相关的行业。例如，主营POCT快速诊断产品的医药生物企业 英诺特于11月18日公告，公司联合同花顺开展"上市公司股东节 ...

Group 1 - Qianwei Central Kitchen announced a shareholder gift plan, offering frozen product gift packages worth 200 yuan to shareholders holding 100 shares or more, clarifying that this is a seasonal reward and not a stock clearance effort [3][4] - Former Wahaha Group executive Pan Jiajie has joined Guming as Senior Vice President of Supply Chain, focusing on new business incubation, which is expected to enhance the company's supply chain and production management [3][4] - Country Garden Services has formed a strategic partnership with Mengniu Group to collaborate on various dairy products, aiming to reduce delivery costs and improve service efficiency in community logistics [6][7] Group 2 - Lu Hua Group signed a strategic cooperation agreement with NetEase Yanxuan to leverage each other's strengths in channel capabilities and product quality to expand online market reach [6][7] - Zilin Vinegar's main products have received EU organic certification, allowing them to use the EU organic logo and access the EU market [6] - COFCO Technology plans to invest 880 million yuan to build a new starch sugar project in Pingliang, with a capacity of 250,000 tons per year, aiming to fill a gap in the northwest region [6][7] Group 3 - Gai Shi Food launched a new black gold gift box featuring rare seafood, inspired by "Seven Swords Descend from the Sky," targeting various gifting scenarios [7] - Jiangzhong Shiliao introduced a new series of vegetarian noodles, emphasizing high protein and low fat, suitable for health-conscious consumers [7] - The market has seen a rise in discussions around "hormone eggs," with misinformation spreading about their characteristics, highlighting the public's concern for food safety [10][11] Group 4 - Chilean cherry exporters have officially launched the 2025/26 cherry season in China, with over 546,000 tons imported in the previous season, amounting to approximately 3.3 billion USD [12] - Beijing's government has proposed to enhance the modern logistics system, focusing on food safety in key sectors and promoting cold chain logistics for fresh food [12]

12月5日午后，大消费板块异动拉升，元祖股份直线涨停，此前海欣食品、安记食品已涨停，千味央 厨、红棉股份、金字火腿、惠发食品跟涨。 | 名称 | 现价 | 涨跌幅 ◆ | | --- | --- | --- | | 海欣食品 | 9.55 | 10.02% | | 002702.SZ | | | | 安记食品 | 19.47 | 10.00% | | 603696.SH | | | | 元祖殷份 | 13.99 | 9.98% | | 603886.SH | | | | 西王食品 | 3.76 | 9.94% | | 000639.SZ | | | | 华宝股份 | 18.48 | 6.70% | | 300741.SZ | | | | 罗牛山 | 9.11 | 4.59% | | 000735.SZ | | | | 千味央厨 | 37.55 | 4.57% | | 001215.SZ | | | | 红棉股份 | 3.60 | 4.05% | | 000523.SZ | | | | 南侨食品 | | | ｜钉钉 | 605339.SH | ZU.LI | 0.70% | | --- | --- | --- ...

12月5日午后，大消费板块异动拉升，元祖股份直线涨停，此前海欣食品、安记食品已涨停，千味央 厨、红棉股份、金字火腿、 惠发食品跟涨。 | 编辑 ｜ 钉钉 | | --- | | 名称 | 现价 | 涨跌幅 ◆ | | --- | --- | --- | | 海欣食品 | 9.55 | 10.02% | | 002702.SZ | | | | 安记食品 | 19.47 | 10.00% | | 603696.SH | | | | 元祖殷份 | 13.99 | 9.98% | | 603886.SH | | | | 西王食品 | 3.76 | 9.94% | | 000639.SZ | | | | 华宝股份 | 18.48 | 6.70% | | 300741.SZ | | | | 罗牛山 | 9.11 | 4.59% | | 000735.SZ | | | | 千味央厨 | 37.55 | 4.57% | | 001215.SZ | | | | 红棉股份 | 3.60 | 4.05% | | 000523.SZ | | | ...

Core Insights - A new trend in the A-share market is emerging where companies are offering "physical dividends" to shareholders, enhancing the shareholder experience beyond traditional cash dividends and stock price appreciation [3][4][10] Group 1: New Trends in Investor Relations - The A-share market is witnessing a transformation in investor relations management, shifting from cash dividends to product-based rewards for shareholders [3] - Companies like Emei Mountain A and Qianwei Yangchun are leading this trend, with Emei Mountain A offering free admission to shareholders holding over 500 shares, and Qianwei Yangchun providing product gift packages worth 200 yuan to shareholders holding over 100 shares [3][4] Group 2: Strategic Considerations Behind Physical Dividends - The trend of physical rewards is not merely about providing benefits; it represents an upgrade in investor relations management to brand experience marketing, creating a low-cost yet innovative approach [4][5] - For tourism companies, offering free admission and discounts can lead to significant secondary consumption, enhancing overall revenue [4][10] Group 3: Industry-Specific Approaches to Shareholder Engagement - Different industries are adopting unique strategies to engage shareholders: - In the tourism sector, Emei Mountain A offers comprehensive benefits including free tickets and discounts on various services [7][10] - In the food industry, Qianwei Yangchun provides product gift packages, while other companies like Wufangzhai and Zhongjing Foods also offer food gifts without strict holding requirements [7][8] Group 4: Case Study of Qianwei Yangchun - Qianwei Yangchun's shareholder reward strategy aligns with its broader market expansion goals, allowing shareholders to experience products directly and potentially become loyal customers [8][9] - The company is strategically timing its rewards to coincide with its efforts to penetrate the consumer market [8] Group 5: Emei Mountain A's Unique Offerings - Emei Mountain A's rewards program is designed to counteract a 7.9% decline in visitor numbers, showcasing an innovative approach to attract more visitors [10] - The program includes not just free admission but also discounts for family members, creating a holistic consumer experience [10] Group 6: Balancing Aspirations and Realities - While the trend of physical dividends is gaining traction, companies must ensure product quality and sustainability of these initiatives to avoid damaging their reputation [13][15] - Market reactions to these initiatives can lead to short-term stock price increases, but without solid performance fundamentals, there may be risks of price corrections [15]