Workflow
齐鲁银行潍坊昌乐支行:深耕适老服务 赋能银发经济高质量发展

Core Viewpoint - Qilu Bank Weifang Changle Branch actively implements financial services for the elderly, aiming to create a warm and comprehensive financial service system for senior clients [1] Group 1: Service Innovation - The Changle Branch has established an "elderly-friendly service network" since its inception in January 2025, ensuring traditional services are not lacking while providing barrier-free intelligent services [2] - Facilities such as barrier-free passages, caring seats, magnifying glasses, and first aid kits have been installed to meet elderly-friendly standards [2] - A "green channel" for elderly clients has been set up, allowing experienced tellers to provide one-on-one consultation, effectively reducing waiting times [2] Group 2: Smart Financial Services - The branch utilizes Qilu Bank's mobile banking "Family Circle" feature to help children bind accounts for elderly parents, enabling remote assistance for transactions and balance inquiries [3] - Monthly "Smart Financial Classes" are conducted to teach elderly clients about mobile banking and fraud prevention, serving over 500 elderly clients [3] - A dedicated hotline for elderly clients has been established, staffed with dialect-speaking representatives to ensure seamless communication [3] Group 3: Community and Enterprise Collaboration - The branch has strengthened cooperation with local enterprises, partnering with an investment management group focused on rehabilitation and elderly care services [4] - In 2025, the branch provided a credit line of 10 million yuan to a hospital under this group for purchasing medicines and updating medical equipment, enhancing the treatment capabilities for elderly and chronic diseases [4] - The "Financial Care Plan for Disabled Elderly" was launched, offering specialized financial consulting and fraud prevention education to over 500 elderly residents in care facilities [4]