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强调豪华电动,莲花新款Emeya、Eletre双车上市
Guan Cha Zhe Wang·2025-09-24 03:24

Core Viewpoint - Lotus has officially launched two updated models, Emeya and Eletre, targeting the luxury car market with innovative designs and enhanced performance [1][3]. Group 1: Product Launch - Emeya is positioned as a large vehicle with three variants priced between 538,000 and 828,000 yuan, while Eletre is a mid-large SUV with three variants priced between 558,000 and 838,000 yuan [1]. - The design of Emeya features a sharp shark-nose aesthetic, continuing Lotus's distinctive family design while emphasizing a sporty feel [3]. Group 2: Design and Technology - Emeya's interior focuses on luxury and technology, utilizing eco-friendly materials and advanced features such as five digital displays and a 55-inch AR-HUD [5]. - Eletre's design incorporates supercar elements and aerodynamic principles, with features aimed at reducing air resistance [5]. Group 3: Performance - Emeya achieves a 0-100 km/h acceleration time of 2.78 seconds and a top speed of 256 km/h, while Eletre has a 0-100 km/h time of 2.95 seconds and a maximum power output of 675 kW [5]. - Lotus emphasizes its driving capabilities and has developed digital control technologies for its electric vehicles [5][6]. Group 4: Market Challenges - Despite a 86% quarter-on-quarter increase in deliveries in China, Lotus's total global deliveries for the first half of the year were only 2,383 units, falling short of its annual target of 30,000 units [8]. - The luxury car market has seen a decline in sales by 30%-40%, posing challenges for Lotus as it seeks to establish a foothold in the competitive electric vehicle segment [8].