德阳白酒批发：浓香腹地的渠道韧性与市场脉动

Core Insights - The white liquor wholesale industry in Deyang, located in the core area of the "U-shaped brewing belt," is characterized by a strong industrial cluster, housing over 80 large-scale liquor enterprises and producing nearly 200,000 kiloliters of high-quality liquor annually [1][3] - The market exhibits distinct segmentation, with high-end local brands capturing a significant market share, while mid-range and low-end products dominate their respective segments [3][4] - Traditional wholesale markets remain crucial, but new channels such as online platforms and live streaming are gaining traction, indicating a shift in purchasing behavior [4][5] Industry Overview - Deyang accounts for over 85% of the city's white liquor production capacity, supported by a complete industrial chain from raw material cultivation to packaging production and logistics [3] - The largest packaging base in Southwest China is located in Shifang, providing a one-stop procurement solution that reduces overall costs by over 15% for wholesalers [3] - The local market is a significant distribution center for liquor in Northwest Sichuan, with over 300 merchants covering a wide range of product categories [3] Market Demand - The high-end market sees local premium brands achieving annual sales of up to 200 million yuan, capturing 40% of the market share alongside national brands like Moutai and Wuliangye [3] - Mid-range products priced below 500 yuan are popular for business gatherings and banquets, with Jian Nan Chun holding a competitive position in this segment [4] - The low-end market, dominated by products priced below 60 yuan, sees daily sales of over ten bottles for brands like Mianzhu Daqu and Shunpin Lang, catering to local restaurants and households [4] Challenges and Strategies - The market is currently facing challenges such as a reduced market size of 2 billion yuan compared to peak levels, difficulties in sales, high inventory, and price discrepancies [5] - The rise of e-commerce and live streaming has shifted some retail customers to online purchases, impacting traditional wholesale channels [5] - Local wholesalers are adapting by strengthening customer relationships, utilizing financial products to ease cash flow issues, and focusing on the 100-300 yuan price range for competitive positioning [5]