守护银发族权益 浦发银行北京分行开展“金融教育宣传周”活动

Core Viewpoint - The financial regulatory authorities in China have launched a financial education campaign to enhance public financial literacy and risk prevention capabilities, particularly focusing on protecting the rights of financial consumers and investors [1][2]. Group 1: Financial Education Campaign - The financial education campaign, themed "Protecting Financial Rights and Supporting a Better Life," involves collaboration between Shanghai Pudong Development Bank (SPDB) Beijing Branch and local communities to enhance risk awareness among the public, especially the elderly [1]. - SPDB Beijing Branch organized a themed event titled "Rational Awareness, Protecting Wealth," which included financial knowledge presentations, case demonstrations, and interactive Q&A sessions aimed at making financial safety knowledge accessible and engaging for the elderly [1]. Group 2: Target Audience and Outreach - During the "Financial Education Month," SPDB Beijing Branch utilized both online and offline methods to reach over one million individuals across five core scenarios: communities, business districts, enterprises, schools, and rural areas [2]. - The bank's initiatives specifically target the elderly demographic, aiming to improve their financial literacy and risk resistance capabilities through tailored services and educational activities [2]. Group 3: Consumer Rights Protection - The protection of financial consumer rights is emphasized as a reflection of the political and people-oriented nature of financial work, which is essential for the high-quality development of financial institutions [2]. - SPDB Beijing Branch has been enhancing its consumer protection and service mechanisms, establishing differentiated service standards and processes based on the behaviors of various groups, including the elderly, new citizens, disabled individuals, and foreign residents [2].