CENTURY HUATONG(SZ:002602) 3 6 Ke·2025-09-24 03:40Core Insights - The game "Kingshot" (domestic name "奔奔王国") is expanding its strong performance from overseas to the domestic market, indicating a strategic shift towards local engagement [1][3]. Group 1: Game Launch and Performance - The domestic version of "奔奔王国" initially launched on WeChat Mini Games on August 28, after receiving its game license in late July, leading to a significant stock price increase for Century Huatong [3]. - The game achieved a stable position in the WeChat Mini Games sales chart, reaching the top 25, with a peak ranking of 19 during mid-September [7][9]. - The app version was quietly launched on September 7, just 11 days after the Mini Games version, quickly climbing to the 16th position in the iOS free games chart [10]. Group 2: User Engagement and Revenue - The iOS version saw initial downloads of less than 200 on the first day, but surged to over 30,000 the next day, maintaining an average of over 24,000 downloads per day, totaling approximately 340,000 downloads in two weeks [12]. - Daily revenue for the iOS version started at 73,000 yuan, growing to an estimated 380,000 yuan, with total revenue reaching 3.14 million yuan in the first two weeks [15][17]. - The revenue per download (RPD) for the iOS version has reached 9.3 yuan, indicating a solid monetization strategy [17]. Group 3: Market Position and Future Outlook - "Kingshot" is positioned as a strong contender in the market, with its revenue performance second only to "Whiteout Survival," which has generated 18.02 billion yuan since its launch [21][26]. - Century Huatong reported a significant revenue increase of 85.5% year-on-year, with game business revenue soaring by 93.06%, highlighting the success of both "Kingshot" and "Whiteout Survival" [28]. - The company is expected to continue its strong market performance, with further growth anticipated as "奔奔王国" has yet to fully unleash its potential in the domestic market [31].