Core Viewpoint - The recent launch of Glo Hilo and Glo Hilo Plus heating non-combustible devices in Poland marks a significant step in the expansion of HNB (Heated Not Burned) business, with a focus on diverse product offerings and market penetration strategies [1][2]. HNB Business Expansion - Glo Hilo has been launched in Japan since September 1, with positive trial feedback and higher-than-expected shipment volumes [1]. - In Poland, Glo Hilo was officially released on September 18, featuring improved device options and a wider variety of 13 flavored smoke sticks (8 tea-based and 5 tobacco flavors) [1]. - Marketing efforts include a promotional campaign by British American Tobacco, offering four packs of smoke sticks with the purchase of heating devices [1]. - Future expansion plans include entering the Italian market in 2024, which is projected to be the third-largest global HNB market [1]. Vaping Market Dynamics - The U.S. has intensified regulation of the illegal vaping market, with a significant seizure of unauthorized electronic cigarette products valued at approximately $86.5 million [2]. - Exports of electronic cigarettes from China to the U.S. are expected to decline by about 23% year-on-year from May to August 2025, primarily due to tightening regulations and tariffs [2]. - In Europe, the company is responding to a ban on disposable products by quickly launching innovative compliant products, which is anticipated to drive business growth and improve product structure [2]. Growth Potential and Financial Forecast - The vaping segment shows a clear recovery trend, benefiting from regulatory shifts and increased market share among major clients [3]. - The HNB business has significant growth potential, with Glo Hilo expected to capture market share in a sector where global penetration is currently only about 6% [3]. - Long-term growth prospects are bolstered by developments in medical vaping, special-purpose vaping, and beauty vaping, with notable progress in obtaining medical device certifications [3]. - The company forecasts net profits of 1.3 billion, 2.04 billion, and 2.89 billion yuan for 2025-2027, corresponding to P/E ratios of 78, 50, and 35 [3].
思摩尔国际(6969.HK)：GLOHILO新市场稳步推进 雾化主业加速修复可期