请别做“老登品牌”

Group 1 - The article discusses the emergence of "old brands" that exhibit arrogance and a lack of understanding towards younger consumers, leading to negative public perception and potential business decline [1][11] - Characteristics of "old brands" include a paternalistic attitude, centralized decision-making, reliance on traditional media, and a disconnect from new consumer trends [3][4][7][10] Group 2 - "Old brands" often operate under a mindset of superiority, believing they need to educate consumers rather than engage with them [4][11] - The decision-making process in these brands is often dominated by a single authoritative figure, leading to a lack of diverse perspectives and potential misjudgments [6][10] Group 3 - Many "old brands" fail to adapt to the current consumer landscape, which has shifted towards a buyer's market with diverse and personalized demands [7][10] - The article emphasizes the need for brands to adopt a service-oriented mindset, prioritizing consumer engagement and feedback over traditional marketing approaches [12][14] Group 4 - Transparency and sincerity are crucial for modern brands, as consumers increasingly reject brands that exploit information asymmetry [16][21] - Successful brands like Xiaomi demonstrate the importance of open communication and consumer involvement in decision-making processes [21][22] Group 5 - The article concludes that the downfall of "old brands" stems from their failure to evolve from a centralized, authoritative model to a decentralized, collaborative approach that values consumer input [28]