让宠物和人一起吃饭，海底捞拼了

Core Viewpoint - Haidilao has opened its first pet-friendly restaurant in Shenzhen, tapping into the growing pet economy and allowing customers to dine with their pets [1][3]. Group 1: Pet-Friendly Restaurant - The pet-friendly restaurant features a dedicated area for pets, with separate entrances for pet owners and non-pet customers [3]. - On its opening day, nearly 40 tables were occupied by pet owners, and over 150 tables were filled during the first weekend [1][3]. - The restaurant offers a "cute pet exclusive package" with daily specials like chicken breast and duck meat dishes, priced around 23 to 46 yuan [3][4]. Group 2: Industry Trends - Many restaurants in major cities like Beijing, Shanghai, and Chengdu are also embracing the pet dining trend [4]. - Other brands, such as Xiaobuxiang and Coucou Hotpot, have opened pet-friendly locations, although they do not yet offer pet-specific meals [5]. Group 3: Business Strategy - Haidilao has diversified its offerings by launching various themed restaurants, including night snack and community stores, and has introduced 14 sub-brands in recent years [6][7]. - The company aims to meet diverse consumer needs and increase revenue by exploring new market segments [7][9]. - The "Red Pomegranate Plan" encourages internal entrepreneurship, allowing employees to innovate and test new concepts [8][11]. Group 4: Financial Performance - Haidilao's revenue and net profit growth have slowed, with a 3.7% decline in revenue to 20.7 billion yuan and a 13.7% drop in profit to 1.755 billion yuan in the first half of 2025 [9][10]. - The decline in the hotpot segment is attributed to increased competition and changing consumer preferences [9][10]. Group 5: Challenges and Opportunities - Despite the challenges, Haidilao has sufficient cash reserves of 6.407 billion yuan to support new ventures and employee projects [11][12]. - The company has seen mixed results with its sub-brands, with nearly half of the 26 launched by March 2025 having closed, indicating the risks associated with rapid expansion [12].