北京友谊商店正式开园

Core Viewpoint - The Beijing Friendship Store has officially reopened with a new look on the occasion of Wangfujing Group's 70th anniversary, highlighting the importance of its upgrade and transformation under the "one store, one strategy" approach of the group [1] Group 1: Store Transformation - The upgraded Friendship Store retains its original architectural style and historical elements while incorporating modern design and business concepts [1] - The store creates a unique sense of time, allowing visitors to experience historical warmth in a contemporary setting [1] Group 2: Business Model and Offerings - The Friendship Store features a diverse range of business formats, including dining, leisure, new lifestyle options, trendy culture, and health and beauty [1] - It boasts a lineup of 100% flagship and customized stores, aiming to build an immersive "urban free lifestyle circle" [1] Group 3: Market Impact - Since its trial operation began in May 2025, the Friendship Store has generated significant buzz on social media, becoming a popular destination for influencers and trendsetters [1] - The store offers a full-time operational lifestyle scene, catering to various activities from morning coffee to cultural experiences and social gatherings [1]