“油电同强” 广汽丰田2026款全球车焕新上市

Core Viewpoint - GAC Toyota's launch of the 2026 global vehicle lineup emphasizes its commitment to both electric and gasoline vehicles, showcasing a significant upgrade in technology and user experience while maintaining competitive pricing [1][3][8]. Product Upgrades - The 2026 global vehicle lineup includes the Sienna, Highlander, Camry, and Crown, all featuring enhanced smart technology and high-value attributes, with many upgrades available as standard across all models [1][3]. - All models are equipped with upgraded chips, specifically the Qualcomm 8155, which increases computing power by four times, and features large screens, marking the transition into the "big screen era" [3][6]. - The vehicles come with comprehensive smart driving configurations, including Toyota's TSS intelligent driving assistance, covering various driving scenarios [6][8]. Market Positioning - GAC Toyota aims to maximize entry-level value while keeping a competitive pricing structure, ensuring that high-end features are not exclusive to top-tier models [8][9]. - The company recognizes that nearly half of the market still prefers gasoline vehicles, with a reported 51% penetration rate for new energy vehicles, indicating strong ongoing demand for gasoline cars [8][9]. Customer Assurance - GAC Toyota introduces a "dual responsibility" policy for manufacturers, covering battery fire incidents and smart parking accidents, applicable to both new and existing customers without warranty period limitations [8][9]. - All gasoline vehicle users will benefit from a "lifetime warranty" on the powertrain for the 2026 global vehicle lineup [8][9]. Strategic Collaboration - The partnership with Huawei for car connectivity and smart features is highlighted, showcasing advancements in intelligent voice interaction and comprehensive vehicle-home connectivity [9][11]. - The upcoming launch of a new mid-size SUV with a next-generation intelligent cockpit and TSS 4.0 intelligent driving assistance signifies GAC Toyota's commitment to delivering the "smartest Toyota vehicles" in China [11].