京东超市计划三年内扶持100家个护新锐品牌

Core Insights - JD Supermarket announced a three-year plan to support 100 emerging brands in the personal care industry, aiming to create 100 influential products and 100 top merchant stores each year [1] Group 1: Business Strategy - The plan, referred to as the "3 100" initiative, aims to double the growth of user numbers, order volume, and transaction value in the personal care category over three years [1] - JD Group's Vice President, Niu Yinghua, highlighted that the personal care category has already seen rapid growth in user numbers, order volume, and transaction value since the plan's introduction in 2024 [1] Group 2: Performance Metrics - In the first half of this year, 32 personal care brands achieved over 100 million in sales, joining the "billion club" [1] - The personal care category has produced 91 products with sales exceeding 10 million and over 2000 products with sales exceeding 1 million [1] - Additionally, 203 self-operated stores and 14,000 POP stores experienced over 30% growth in transaction value in the first half of the year [1] Group 3: Future Projections - By the first half of 2025, JD Supermarket expects comprehensive and rapid growth in the personal care category, with user numbers projected to increase by 20%, order volume by 25%, and transaction value by 18% [1]