Workflow
20年全国布局万店 绝味鸭脖依靠供应链打造品牌护城河

Core Insights - The company has successfully expanded from a small shop in Changsha in 2005 to over 10,000 stores nationwide by 2025, driven by a robust supply chain system that includes central factories, cold chain logistics, and digital scheduling [1] Group 1: Source Quality - The quality of ingredients is a cornerstone for the company, with a meticulous selection process for spices and a strict cold chain preservation method in its self-owned factories, ensuring a fresh and flavorful product [2] Group 2: National Layout - The company operates 21 central factories across 383 cities and 443 counties, creating a production supply system with a radius of 300-500 kilometers, allowing for quick market response and stable operations [3] Group 3: Cold Chain Distribution - The company utilizes over 2,000 cold chain logistics vehicles to maintain a low-temperature environment during transportation, ensuring products are delivered fresh and on time, supporting a "same-day production, same-day delivery" model [4]